Dieting From The Inside Out
- Nov 28, 2022

Small Steps, BIG RESULTS: Overcome Anything by Building MOMENTUM ft. Beth Feraco | DFIO Ep.244

About Today’s Episode:

In today’s episode, I interview a new friend—Beth Feraco.

Beth and I have a lot of mutual friends in the industry but we hadn’t actually met until now. Beth is just an amazing, bright, beaming person. I wanted to connect with her and get her on the show to just pick her brain.

We talk about deeper reasons behind struggle and self-sabotage, we get into headspace and mindset, and we talk about Beth’s life—she is a former alcoholic, and she completely transformed her life.

Beth has now built a successful online coaching business, a massive social media following, and has a top-rated podcast to go along with it all.

I know you’re going to LOVE this episode.

TIMESTAMPS

00:00 Intro 00:31 Sponsors

04:19 About Today’s Episode

06:49 About Beth

16:59 Overcoming Struggles

31:25 Beth and Sobriety

36:18 Releasing Outcomes

43:32 Advice For Those Struggling

50:29 Jared's outro and how to sign up for coaching

Transcript (click to expand)

. 244 Beth Feraco

Download 244 BETH FERACO • 136KB

EP#244: Small Steps, BIG RESULTS: Overcome Anything by Building MOMENTUM ft. Beth Feraco

[music]

0:00:12.1 Jared Hamilton: What's going on friends? Welcome back to Dieting from the Inside Out, the podcast. I'm so excited you're here. Thank you so much for tuning into the show once again. If you're new here, my name is Jared Hamilton and I'm really excited that you're here. Now I have a really, really dope episode ready for you. It's going to be really, really cool. I know it's going to change your life. I know you're going to get a lot out of it, but before we get into that, we do need to have a big thank you to the sponsors of the show. Sponsor number one is FlexPro Meals. If you guys struggle with your, the nutrition side with this game of dieting and weight loss and transformation as a whole, as in it's not very convenient, you live in drive-throughs all the time. You're spending way too much money at like gas station food or Wendy's drive-throughs or Chipotle or things like that, and you just struggle with the preparatory stage of all this, you may really consider using something like FlexPro. Here's the reasons I love FlexPro because, and you can check out their link below, check out their menu, all that stuff.

0:01:05.8 Jared Hamilton: 'Cause here's the reason why I love them so much. Number one, their food is cheaper than going through... And more affordable than going through a drive-through or popping into a gas station. Like I popped through... The last time I like ate at a Chipotle to get like a burrito, I spent like $14-$15 on one meal. Right? So FlexPro is going to, out the gate, save you way more money and way more time than going through drive-throughs, you know, a couple of times a week. Number two, if you are like me and don't prepare very well, right? Like it's like, it's a godsend that my wife does all the cooking, but it's one of those things where there's still times where like, oh, we didn't get groceries or, we just don't want the food that we made or whatever the case is. Whereas with FlexPro, it kind of fixes that void where I always like to have these meals on deck for when I'm like between meetings or traveling or whatever the case is. I can just go and grab a meal, throw it in the microwave and it tastes good. It was made by a chef. It's got the calories in check. It's got high protein and I actually enjoy eating it. That's the big thing.

0:02:03.1 Jared Hamilton: So many of you guys who are struggling are going around hating the foods that you're eating, which is not helpful or conducive to your goals at all. So huge thank you to FlexPro for their continued support and for being the sponsor of the show. If you want to use my code to save you some money, you can use the code at checkout, 'HamiltonTrained.' Just go to... Hit the link below or go to flexpromeals.com and then code 'HamiltonTrained' will save you an additional 20% at checkout, which is pretty dope. Now sponsor number two is very near and dear to my heart, which is 1st Phorm. I've been using 1st Phorm supplements for a very long time now and I've been a humongous fan of that organization, that business, the impact they're making and what they're about. So it was a no brainer when they reached out and wanted to work with me as far as a sponsorship and things like that.

0:02:47.0 Jared Hamilton: So here's the thing though guys, we all know that supplements are not everything. The cool part is 1st Phorm will tell you supplements are not everything. We just did a huge training with their staff... Their staff came into my staff's group and did a big training, and they'll be the first ones to tell you that like there is a whole food replacement for supplements, because supplements are not the end-all be-all. They're not everything, but where you cannot get something with whole foods, let's say whether you need help with your gut health, whether you need more energy, whether you need something like protein, whether you need some Omega 3s like with fish oil, whatever the case is, there is a supplement option for you. But here's my thing. I just want you spending your money in the right places. I hate seeing people go spend their money elsewhere that is not the most conducive, right? I hate to see people, especially in the world of supplements, go spend their money on things that has a bunch of lawsuits against them, that has inaccurate labels, that wasn't made in an actual building, they were made in some dude's basement. Whatever the case is, I'm just not a fan of that.

0:03:43.8 Jared Hamilton: A way too many people are just going online to Amazon, buying the cheapest thing they can and thinking it's the same, but that's not how it goes. So the thing is with 1st Phorm is you can... Like I love being able to send all of our clients there, myself there, and know that everyone's getting the best quality possible and everything's tested and everything is legitimate and where it should be. And that's where I would rather send people to than just say, "Yeah, just go get it off Amazon." So, huge thank you to 1st Phorm for being a sponsor of the show. Now I do have below a free shipping link, so no code required. Just if you use the link below in the description, it will give you free priority shipping. But nonetheless, let's get into the nuts and bolts of today's episode.

0:04:22.5 Jared Hamilton: Now in today's episode, I interviewed my very new friend, Beth Feraco. Here's what's funny, and we get into this a little bit on the interview, is Beth and I haven't really met up until now. Right? So we have a ton of mutual friends. We've both been in the industry for awhile. We've known of each other, but we haven't actually connected yet. And I wanted to get her onto the show and really pick her brain and talk to her about some of the stuff that we got into. But, and I also just wanted to connect with her as well. So I know you guys will enjoy the conversation. She's a beaming bright light of just high, happy energy. And it's just, she's an amazing person. Love being around her. You'll love her content. You'll love our conversation. 'Cause we got into a lot, like pull up in my notes. We got into a lot of like the deeper reasons behind struggle, behind sabotage on why people doubt and have all these limiting beliefs and how to fix it. We got into a lot on that. We got into a lot of like the headspace and mindset stuff. We got into how to fix your relationship with food.

0:05:16.8 Jared Hamilton: We got into... Also even like she opened up about her story with how she used to be an alcoholic and really struggled with that, but now fast forward, she's sober, and she has completely 180-ed her life and transformed her life completely. Went from being an alcoholic, struggling, did not like the person she was, hated who she was. Fast forward to now, she loves who she is. She's sober. She's built a very successful online coaching company, has a top rated podcast. It's great. You will get a lot out of her story. She's like the epitome of a story of overcoming. What's really funny is, I do mention it in the interview, I actually accidentally ghosted her though. Here's what's funny. And you guys know me, if you know me at all, I am not the person to ghost. And when it comes to timeliness of like being on time on my calendar, all of that, it's like my love language. It's such a big deal.

0:06:07.6 Jared Hamilton: Well, I fucked up my calendar, and we were supposed to record last week, and what happened was, I only put her first name on my calendar 'cause I'm like, "Oh yeah, I just... I know who it is. It's podcast with Beth." But there was another Beth that, she was a client of ours, we were going to interview and when I saw it on my calendar, I'm like, oh, I didn't realize that podcast was already today and I thought it was the other Beth. So I fucked up and I hit her up and she was like, "Oh no, we're not scheduled yet." And I'm like, "Oh, got it." So I just left Beth Feraco hanging accidentally, but Beth is an amazing human, forgave me and let us reschedule. So I know you're going to get a lot out of the episode. I'm going to be quiet now and get to the interview. I will talk to you in just a second.

0:06:51.0 Beth Feraco: I'm honestly surprised we've never met before.

0:06:52.8 Jared Hamilton: I know. So, I feel like this is a long time coming. Like I've known of you for a long time, 'cause we have so many mutual friends, you know what I mean? I feel like I know you actually, like the fact that like Ryan Kassim is literally like my best friend and stuff. And then we have all the other ones, but like, yeah, so.

0:07:15.2 Beth Feraco: Yeah.

0:07:16.2 Jared Hamilton: I love it. But like I said, I really appreciate you doing this. For those listening, I had a big ADHD Jared moment the other day 'cause Beth and I were supposed to do this episode last week, but I had the great idea and didn't put her last name on my calendar and I thought it was a different Beth. So there's a podcast we're trying to schedule. A client of ours whose name is Beth. And so I don't know why, but I just looked, I'm like, I didn't think I had that podcast today. And I just hit her up and I'm like, "Are we podcasting at like 11:00 today?" And she goes, "No, but I can." And I'm like, "No, it's fine." I just, and then you messaged me. I'm like, oh dear God, I fucked that up so bad. So...

0:07:57.2 Beth Feraco: I was like fucking Jared flaked on me.

[laughter]

0:08:00.3 Jared Hamilton: No, not on purpose, not on purpose. I messaged Ryan. I'm like, bro, Beth hates me. I swear.

0:08:09.5 Beth Feraco: No, no, not at all.

0:08:11.5 Jared Hamilton: I love it.

0:08:11.6 Beth Feraco: That's so funny.

0:08:12.1 Jared Hamilton: That's funny. But yeah, I'm surprised we haven't like actually like connected yet. Like it's, yeah...

0:08:16.4 Beth Feraco: I know.

0:08:17.3 Jared Hamilton: But either way...

0:08:18.1 Beth Feraco: We are now. So here we are.

0:08:19.4 Jared Hamilton: Better late than never. So now in case anyone in my audience doesn't know who you are, give a little bit of a rundown on like you, your story, all of your stuff. That way they kind of have some context.

0:08:28.0 Beth Feraco: Oh geez. Where should I even begin?

0:08:29.7 Jared Hamilton: I don't even know.

[laughter]

0:08:34.3 Beth Feraco: My name is Beth Wilkas Feraco. Funny enough, that's my married name, right? But it's not legal. I'm just still using it. I have never changed it over.

0:08:42.7 Jared Hamilton: That's hilarious.

0:08:43.3 Beth Feraco: Yeah. How fucking lazy is that? My husband's like... We're gonna be married for 10 years now. And he's like, are you going to actually legally change your name to Feraco?

0:08:53.0 Jared Hamilton: That's so funny. That's amazing.

0:08:54.9 Beth Feraco: I'm like, but it's such a pain in my ass. I mean, I gotta change. I mean, you have to change everything.

0:08:58.0 Jared Hamilton: Yeah, it's a lot.

0:09:00.2 Beth Feraco: So yeah. Anyway, so legally I'm not, it's not really Feraco, but it is, not legally. [laughter] So anyway, so, I have an online nutrition and strength coaching business, but it obviously didn't start from there. I kind of, so I'll go into like really my fitness and all that fun stuff started like seven years ago when I quit drinking. I started working out with my friend Allison at like 5:30 in the morning. I went to AA, that's like what helped me. So there was an AA meeting at 7:00, I met her at like 5:30 in the morning every day. Then I would go to my meeting. That went on for probably a year, and then she got a job somewhere else and we couldn't workout anymore. I'm like, fuck, what am I going to do?

0:09:49.2 Beth Feraco: So, a gym actually opened up down the street from my house. I know, I started taking classes there. So I was like, okay, cool. Classes are at 6:00 AM, then I can go to my AA meeting after. At the same time, my son was about to go into preschool. I was a stay-at-home mom, and my boss at the time, not my boss actually, he wasn't my boss yet. My friend Hunter at the time who was going to be my boss, was looking for a front desk person. So of course I'm like, you know, I'll do it. And I ended up working out at the front desk, and then he's like, "What do you think about coaching? I feel like you'd be a really good coach. You can start interning here." So I started interning there. From there I got certified nutrition, and that kind of the nutrition part came because I was a client and I took classes and I noticed one thing all in common was we all were working really hard and no one was really losing weight.

0:10:39.0 Beth Feraco: Like me and the other women, me included, like me at the same time, I was at the same weight for like a year. Like what is going on? I don't understand, you know, and everyone else is like, "Yeah, we work really hard, you know, we should be losing weight." But then I started following Jordan and I joined the Inner Circle. And so I kinda like was like, oh fuck calorie deficit. I started tracking my calories, right? I started measuring my food and I'm like, oh my God, I'm just eating way too much healthy food. Right?

0:11:08.2 Jared Hamilton: Sure.

0:11:09.8 Beth Feraco: So I decided to get my nutrition cert first and then I got my personal trainer cert. So I ended up working... I was working there for like five years and then right before COVID happened, Jordan started the fitness business mentorship online. So I'm like, you know what? I'm going to take that because I feel like I want something for myself. My dad passed away suddenly when I was 18, four days before graduation from high school and my mom was like left with like three kids with a house payment. We went bankrupt. She lost the house. And you know, my husband at, you know, the time, we've like, you know, a couple of years ago was like the same age my dad died, when he passed away. Same age my dad passed away at, and I'm like, I do not want something to happen to him and maybe left with absolutely nothing. I need, you know, something to focus on. So that's... I was like, I'm gonna start my own online business, you know, and I was like, let me just go ease my way into it. Then 2020 happened and I didn't really ease my way into it. I got thrown into it. I was like, all right, gym is closed, what are you going to do? I guess I'm fucking starting this.

0:12:14.9 Jared Hamilton: That's amazing.

0:12:16.5 Beth Feraco: So, you know, Jordan, they had a, what was it? Like a 30 day challenge of like posting every day on TikTok. And I was like, oh my God, TikTok. My stepdaughter is on TikTok. This is horrible. I don't even know about this app.

0:12:29.0 Jared Hamilton: Now you blew the fuck up on TikTok.

0:12:29.2 Beth Feraco: Now I'm like fucking... [laughter] So that's what happened. I posted for 30 days, and in between those 30 days I went viral. I had my first video hit like 10,000 views and I was so excited. I was like, yes. And I haven't stopped.

0:12:45.8 Jared Hamilton: That's amazing. I love it. Like guys, those listening, if you have not followed, we'll have the links below, but if you have not followed Beth on all the socials, especially TikTok though, you're in for a real treat. You are in for a real treat. I'm telling you, that's why like when I messaged you, I'm like, you have the best energy ever. We have to do this.

0:13:02.6 Beth Feraco: Aww, thanks.

0:13:03.1 Jared Hamilton: 'Cause like people say I... The peoples tell me that they love my real talk, like the real Jared Hamilton thing. I'm in no comparison. I feel like... To the real talk that you give, which is what I love. I feel like... To be honest, I feel like there's so much political correctness and so much tiptoeing around the subject and so much, like that kind of stuff where we can't just tell people what they fucking need without offending 18 different people. But the people who do resonate with what, you know, someone like you says, they're like, oh, and then their life is changed forever. You know what I mean?

0:13:36.2 Beth Feraco: Yeah. And I think it's important like as a creator... For me, like of course I was always tiptoeing about trying to be who I am. I wasn't really me for a little bit and then I started listening to GaryVee and stuff. He's like, just press record and just be yourself. Like, and to me, that's when it got fun. That's when I was like, okay, you know, why can't I be myself? Yeah, I do swear. So what? People are going to like me or they're not going to like me no matter what. So just starting to become yourself and then the passion coming out with that, I think that's what matters most, and that's what keeps me making videos, is just being myself.

0:14:11.0 Jared Hamilton: Yeah, totally. It's funny. I feel like all roads, like with in our circle, I feel like all roads go back to Jordan. Like, 'cause that's where I... I met everyone like Ryan and Jordan and Susan and everybody. 'Cause I did his, not his current business mentorship, but I did his one-on-one business mentorship. Like, I think when he like first came out, it was five years ago, six years ago.

0:14:35.6 Beth Feraco: Oh wow. Okay, I didn't know that.

0:14:36.8 Jared Hamilton: So yeah, yeah. So he did like this small group of like a business mentorship, it was like semi-private, right? Where it wasn't like him and I had one-on-one calls, but I was in like a little cohort and a Facebook group with like four other people. Like I think Matt McLeod was in that group a little bit. If you know him.

0:14:51.3 Beth Feraco: Super OG.

0:14:52.3 Jared Hamilton: Yeah. Like way back, like Carter Good. And I got started at like the same time, like, like way back when, And then... Well, the funny thing is most of us are all still connected, but yeah, I feel like all roads go back to Jordan.

0:15:03.5 Beth Feraco: Yeah. Yeah. And you know, I have six coaches on my team now...

0:15:08.2 Jared Hamilton: That's awesome.

0:15:08.5 Beth Feraco: And all of them I've met through Jordan. They're all in the inner circle.

0:15:12.1 Jared Hamilton: I love that.

0:15:13.5 Beth Feraco: So yeah, all roads do lead to Jordan. Thanks Jordan.

0:15:15.5 Jared Hamilton: That's funny. Yeah. Right. Thanks bro. Appreciate it. But that's awesome.

0:15:19.3 Beth Feraco: For real.

0:15:20.0 Jared Hamilton: I love it. Well, and you also for those listening, you also have a top trending podcast. Do you not? Like your podcast is really like, I think you posted the other day, like number three, right?

0:15:30.8 Beth Feraco: It was, it's down to, I think number 18 right now. 13 or 18. I don't... I know.

0:15:36.0 Jared Hamilton: Oh my gosh. In the world of Apple iTunes...

[laughter]

0:15:37.6 Beth Feraco: I know, it was at number... We were head to head with Mind Pump, which is fucking mind-blowing.

0:15:41.8 Jared Hamilton: Really? That's incredible.

0:15:43.1 Beth Feraco: For like two weeks we were number two.

0:15:43.6 Jared Hamilton: I love that.

0:15:43.8 Beth Feraco: I'm like, oh my God, can you imagine beating Mind Pump? That's, you know...

0:15:47.3 Jared Hamilton: That's huge.

0:15:47.8 Beth Feraco: You never know. But yeah, it was pretty huge.

0:15:50.5 Jared Hamilton: I love that. That's super cool. What's your podcast called?

0:15:52.9 Beth Feraco: Cut the Crap with Beth and Matt.

0:15:54.5 Jared Hamilton: Oh, that's so good. That's so good.

0:15:56.3 Beth Feraco: I met my co-host Matt on TikTok.

0:15:58.5 Jared Hamilton: Wow. Really? I didn't know that.

0:16:00.6 Beth Feraco: We would get tagged in a lot of the same videos and people were like, you and Matt are exactly alike, you should, you know, collaborate. So we start collaborating, making ton of videos from afar together. I mean, you should see these things. They're horrifying now.

0:16:12.3 Jared Hamilton: Like duets and stitches and stuff like that?

0:16:14.8 Beth Feraco: In different states. Yeah.

0:16:16.1 Jared Hamilton: That's amazing.

0:16:17.3 Beth Feraco: Yeah. I'd be like in my basement and then he would do it like a side to side, but it was just like you would see, I mean the filming was horrible, yeah, whatever, but it worked.

0:16:28.8 Jared Hamilton: I love it.

0:16:30.1 Beth Feraco: So we just became friends and then, I don't know, we were like, just do a podcast for fun. And then we haven't stopped. We've been, we record every Wednesday at 1:00 PM, and we have not missed an episode.

0:16:42.3 Jared Hamilton: That's fantastic. I love that so much. That's so cool. I love pod... Podcasting is my favorite thing in the world. So I think...

0:16:47.4 Beth Feraco: Yeah, it's fun. You're gonna have to come on. You're gonna have to come on our podcast.

0:16:49.8 Jared Hamilton: I'd love to. Yeah, that'd be amazing. So, and the reason I wanted you to come on here is 'cause I think you're going to have a really amazing perspective on some of the stuff that we talk about here. So my podcast is called Dieting from the Inside Out because my thing is I hate surface level bullshit where we're not getting to the root cause of this. Like, I just saw a post you made where we're talking about like belief systems and sabotage and where your head space is at and the inner game as it applies to all of this stuff. And I feel like it's not the sexy stuff, right? It's like the foundation on a house is covered in dirt, but we can't have a house without this amazing foundation. And that's one of the biggest things that we talk about here. So for you, in your opinion, other than like, yeah, calorie deficit, protein, strength training, like we all get that; when it comes to some of the deeper things holding people back, in terms of like when you guys coach people, and from your perspective some of the deeper reasons that holds people back, what do you see most of the time?

0:17:45.3 Beth Feraco: I think people just don't believe in themselves.

0:17:47.2 Jared Hamilton: That's such a big one.

0:17:47.3 Beth Feraco: They don't believe in their ability to actually achieve something because they've failed so many times. And also, you know, the reason that they have failed is because they've always been doing something unsustainable really. Ao the thought of like actually doing something and succeeding, you know, it's kind of like they like hold back, and then, you know, we do a lot of mindset work too, which is ugly. People don't like that. They're like...

0:18:09.9 Jared Hamilton: It's hard, man.

0:18:10.7 Beth Feraco: Sometimes, you know, it's like, oh, I didn't expect all this. Like I just wanted my calories and my fucking protein and you're gonna ask me questions like, you know, what was your biggest win this week? What is something you can improve on next week? And you know, they're like, uh...

0:18:25.2 Jared Hamilton: Just let me take my calories lower, please. Like, no, we can't do that.

0:18:28.4 Beth Feraco: No.

0:18:28.5 Jared Hamilton: Yeah. No. So...

0:18:30.3 Beth Feraco: Are you sure, are you sure that's not too many calories?

0:18:32.5 Jared Hamilton: Right. Well, I think it's a combination of those two. I think we have so much doubt. I think, between doubt and false expectations, like kill everything. I was listening to a... I'm in another mentorship group with Ed Mylett, and Ed Mylett was talking about, he goes, "If you had to give me one superpower to wreck the entire world, if I gotta pick, you could have one thing, one superpower that could destroy the entire world. What would it be?" He goes, "Oh, I would put down everyone's mind. Nothing else magical can happen." He goes, "If I had to take over the entire world in a really cynical way, I would put doubt in every single person's mind," and then like every... It's over from there. So for you, like, how do we fix that? Like for people listening, that's been... Have nothing but a track record of failure, have nothing but... Like they feel discouraged. They've been dieting for the past 30 years. Like where does one start with fixing that self doubt?

0:19:28.8 Beth Feraco: Yeah. Good question. I think it's just giving them something that they know that they can achieve. And then like achieving that and feeling really great about doing that and then adding something else on. I think people like the power of habit stacking and focusing on one thing at a time because people, you know, they want to do everything at once, and if they don't do it all and complete it all, then, "Oh my God, I fucking failed." You didn't fail.

0:19:51.3 Jared Hamilton: I'm an all or nothing person.

0:19:51.4 Beth Feraco: Yeah, but there's a lot of them.

0:19:54.2 Jared Hamilton: Yeah. No shit. Yeah.

0:19:55.3 Beth Feraco: So it's just, you know, let's focus on one thing, whether it be, what is something you know without fail that you can actually do the whole entire week? I don't care if it's like drinking a glass of water before every meal, or what is something you can do? I think that's the number one focus is really creating that, building that self advocacy.

0:20:13.3 Jared Hamilton: Yeah. I think, I mean, that's just like the concept of win stacking is we need some momentum, right? Like, now I'm curious cause usually 'cause we preach the same thing, but right about now in the conversation the concern of "Wait, but I need... That's not enough to make progress happen." Like do you ever see that where you're like, "Hey, we got to dial back. All this 30 years of negative momentum and you have no wins. We've got to start getting these things that are so doable under your belt. So let's just start with just drinking water, just walking, just journaling, just eating something with protein, and when you eat just like whatever," and they're like, "Oh, but I need to lose weight now. I need this to happen now. That's not going to be enough. I feel like I'm not doing enough. Wait, I signed up for coaching and all you do is tell me to go walk?" Like, how do you normally, how would you handle people who are in that situation?

0:21:05.5 Beth Feraco: It's like, okay, well, has this worked for you before?

0:21:11.2 Jared Hamilton: I love that.

0:21:11.5 Beth Feraco: Like if it hasn't worked for you before, why are we going to continue doing it the same way?

0:21:16.4 Jared Hamilton: I love that. So if it's like... What was the quote? It was, if you fight for your limitations, you can have them, where it's that same kind of concept. I love that. I was at a conference, it was like a big business conference with like nothing but a thousand like stupid high level entrepreneurs, but Jesse Itzler was one of the speakers and he's like this big ultra marathon runner and this big business titan. And he said something that changed my entire perspective on this. He said the magic to anything like this is, he's like habit of the month. He literally told this group of like crazy high level people and athletes and all this stuff. He's like, habit of the month guys. And he goes...

0:21:54.9 Jared Hamilton: But then right now is when everyone's like, "Oh, that's not enough. I need to do more. Duh, duh, duh, duh." And he goes, who's added 12 habits to their last year. Raise your hand. Not a single hand went up, and he goes, "Okay, what about six new habits?" Not a single hand went up. He was like "Three new habits, three things that you've actually are a different person than last year." Like maybe one or two hands went up. But if we were to tell someone, hey, this month walking, next month water, next month protein, next month track your calories. Like it'd be too slow, but no one adds 12 habits at the end of their year.

0:22:26.2 Beth Feraco: Right? It's like small steps, big results.

0:22:28.9 Jared Hamilton: Yeah, no, without a doubt. Do you see in the world of the self doubt, is there other mindset or inner work that you have your guys, people do when it comes to fixing some of this really deep stuff? If they have anything from childhood when mom put them on weight watchers when they were nine or anything like that?

0:22:48.7 Beth Feraco: I'm trying, a lot of people have struggled hard with the scale. The scale is huge. I mean, I think a lot of, I know a lot of kids went to Weight Watchers meetings...

0:23:00.9 Jared Hamilton: Yeah, we get a lot of those.

0:23:01.0 Beth Feraco: Where the mom had to weigh in and they had to put the coin in the jar or some crazy shit like that. I think also, and fear foods is another one. So I think there's a phrase for it, it's like, oh gosh, what is it? I have a fucking brain fart. 49-year-old brain fart here. Exposure therapy, right? It's like, what is that one fear food that you have? Let's have that every day, every day I want you to fucking eat that, and I want you to track that every day. I think, you know, overcoming that was like... If you're tracking it and you're fitting in with your calories realizing, okay, that is really not the problem. So having them face it that way, sometimes with the scale, you know, people actually really do need to not weigh for awhile. Just I'm like, either you're going to weigh every day or you're not going to weigh at all. Like there's not like weighing in here and then you're going to fucking weigh it next week. It's like, that's not how it works because you may weigh in on the day your weight spikes, and then you're gonna freak out. So, yeah.

0:24:06.4 Jared Hamilton: No, I agree with that. In our community and stuff, that's my philosophy is every day or not at all, and people are like, but why? 'Cause it's either like that. It's either like, like they'll weigh once a week and get no data, no context. Once a month or my favorite once every, I feel fat today and so I just want to check where it's like, of course the day you feel bloated, you slept the worst, you're stressed the most and then you just want to check and you hop on the scale and then no wonder you're eight pounds up. And then we put meanings and attachments to that.

0:24:38.9 Beth Feraco: Yeah. And it literally will ruin their entire day or they'll self sabotage and eat the whole house down because they think they ruined everything by just the number on the scale. That's like, I think one thing I really want people to get over the fucking scale. It's just, it really is... It's an inanimate object. It's a piece of data. And without all the other data collecting, you're just, you know, you don't, you got have photos, you have measurements. You have to look at the bigger picture.

0:25:02.2 Jared Hamilton: Yeah. Context is everything. Why do you think that is though? Do you think it's just like a childhood thing? Like, everyone grew up with like... Every woman should weigh 120 pounds, or is it like... My thing or I'll see a lot... "Well, I want to weigh what I weighed in high school when I had an eating disorder," like let's say a 55-year-old woman wants to weigh what she weighed in eighth grade, like ninth grade. And it's like, that's not even like physiologically possible. Like that would be like me wanting to weigh what I weighed when I thought I was a bodybuilder. Like, I don't weigh in the 170s. That doesn't happen. My neck is like this long when I'm... Like, it's stupid. I weigh like, I'm a solid, like 220, 225 right now.

0:25:44.0 Beth Feraco: Can you imagine like being that? I mean, that would be like, I was fucking like 110 pounds or something. I would look like I was dying right now if I was that. I think, you know, it stems from people just uneducated about the science behind the scale. I don't think people really teach people the science behind the scale, back in the day that everything was like lose weight fast, you know. No one's focusing on protein. Everyone's fucking starving themselves. So everyone's seeing that scale go down. Meanwhile, they're like losing muscle. They're losing a bunch of water. And I think just now in recent years, people are more talking about the science behind it. And people are just now catching up from that, you know, the '70s, the '80s when I grew up and my mom was weighing in every day and doing crazy shit. So I think, you know, it'll turn a corner at some point, but it's... The women in their 40s, 50s and 60s are still in that mindset because that's the era that they grew up in.

0:26:38.0 Jared Hamilton: I think people don't realize that, like a lot of the old diet culture bullshit is literally from like the '60s. Like the Arnold classic era of like all of that and everyone's... We got modern day moms listening to Arnold Schwarzenegger back in the '60s and '70s where it's like, yeah, carbs are bad to eat, workout hours every single day, otherwise you won't get where you want to be. And it's like, I feel like that's the 2022 version of the earth is flat. Like, you know what I mean? 'Cause even with the scale stuff, like it still blows me away. I'll still see people that, they're convinced every fluctuation is body fat though. I think you're right. There's a complete misunderstanding about all of it. Like if you weighed your hamster every day on a little food scale, it would do this, right? Because, "Oh, he drank a lot of water, let's put him on the food scale. Oh, he has... Oh, I forgot to feed him. Oh, yep, he weighs less." But I think everyone thinks that every fluctuation is body fat.

0:27:35.6 Jared Hamilton: And then there's that identity tie. Do you see that a lot where there's some like identity issues around this, where they're like their identity is caught up in like, "No, this is who I am. I've been in this struggle forever." And then they lose some weight, but their identity is still way stuck in the past. Do you see stuff like that a lot?

0:27:53.5 Beth Feraco: I mean, yeah, a little bit. Yeah. Yeah. I mean, I think a lot of people are, they are stuck in the past and who they were before and can't get... "I want to be what I was before," but that was probably like not realistic then. So they're stuck in that. I was perfect then, but they were doing something really bad to get to that way. But that's when I felt the best, but really, did you feel the best? Like, what were you doing? Like, were you fucking starving yourself? That felt good?

0:28:17.1 Jared Hamilton: No, absolutely. It's interesting. Something that, I think that you're bringing up that we're not saying is that... That's a really big point to mention is that we're not listening to ourselves in a good way. We're like questioning your thoughts, right? 'Cause I think too many people like believe everything. They think, well, I felt best when I was then... And it's like, but, but did you though? No, I... That, that's what I want. I wanna be there. Like, do you though? Like, was that actually sustainable? Was that actually doable? 'Cause I think that's one of the biggest reasons, I think people sabotage is we just believe everything that we think, you know, just 'cause we feel it, we instantly think it's true, you know?

0:28:48.8 Beth Feraco: And then, you know, they're so focused on their thoughts. I'm a true believer of like your thoughts ultimately dictate your actions. So we need to change the way you think and the way you talk to yourself. That is a big one. Like "I can't, you know, that can't, can't, can't. No, I can't, you know, eat that much. That's something... I'm addicted to sugar." No, you're not fucking addicted to sugar. You have a horrible relationship with food. It's not about the... You know what I mean? Like that one drives me kind of nuts. Only because I am in recovery from, you know, alcohol, when people compare like sugar, a fucking donut to drinking.

0:29:23.6 Jared Hamilton: I can't stand it.

0:29:24.2 Beth Feraco: I'm just like, you know what, really? That there is really, no one is getting in their car and fucking killing someone on the side of the road because they had 12 donuts. You know, and it's not in the category of an actual addiction, you know, it's kind of like mmm-mmm but you know, you can't be physiologically addicted to something that we need to survive.

0:29:48.0 Jared Hamilton: That's such a good point. That's such a good point.

0:29:50.8 Beth Feraco: You know, so it's like, we need food. We also need sugar. And you know, like an apple is the same as a fucking donut sugar-wise, but the apple has fiber. So your body's gonna process that different. I think people like think like sugar, sugar, all sugar is bad or the apple is different than the donut, but sugar, you know, your body can't decipher the difference. But the donut is very highly palatable 'cause it has fats and carbohydrates. You know, no one's going to OD on the fucking apple.

0:30:18.6 Jared Hamilton: Yeah, I agree. My favorite with that conversation, 'cause I agree with you a 1000% is when someone's like, "No, I'm addicted to sugar." And like, well, what foods are we talking about? Are you doing lines of table sugar off of your counter? Are we just eating honey by the gallons? Agave by the gallons? Are you just eating fruit like a fucking madman? And they're like, uh, well no. And I go, so what foods are you "addicted to?" Well, donuts and cake. I'm like, well, they're equal parts fat with some protein. So does that mean by your logic, by that logic to whoever it is, you would be addicted to fat, not just sugar. If you're addicted to sugar, you would be like buying brown sugar, table sugar by like the palates and just eating it like cereal, but no one does that.

0:31:03.1 Beth Feraco: You'd be selling your child for... You know?

0:31:04.5 Jared Hamilton: Right. No. Yeah, absolutely. Like I know some big boy drug addicts and they do some really stupid shit to get their fix. Like we're talking about, take their children to drug deals and in their life for, and you're not doing that because you want a fucking extra cookie. You know what I mean? I hate when people make that comparison.

0:31:22.4 Beth Feraco: Yeah, yeah.

0:31:23.2 Jared Hamilton: I'm curious if you don't mind me asking when it came to the, like going from, getting sober off alcohol, did you find it was hard to not fill that void with something else, like pouring into like weight loss or pouring into like, like instead of like... For example, I know some people who got sober, and their big struggle was going from getting sober, they would, when instead of using alcohol as a suppressive mechanism, they would do that with work. Then they would do that with food. Then they would do that with their kids. Then they would... Like, it was obviously better than alcohol, but we're still like trading it for something else. Do you see a lot of people do that or did you have any struggle with that?

0:32:03.7 Beth Feraco: Yeah. I think I threw myself into running, because running was really hard and I felt like that was almost as hard as quitting drinking. So I just kept doing it.

0:32:15.7 Jared Hamilton: Really?

0:32:16.1 Beth Feraco: Yeah. Because running sucks. [laughter] But I just kept doing it because it was like breaking me down and it felt like, I don't know, I was like conquering something huge in the... So I would run all the time to the point where, you know, I was doing 5Ks, 10Ks, half marathons, but it wasn't in a healthy way. I got shin splints, I got plantar fasciitis, but you know, that is what got me through the first year pretty much. I don't really run that much anymore. I do sometimes now, but I think it did its job, and now I've learned from that and, yeah, that I did for sure. So I think fitness, but mostly running was my addiction.

0:33:05.9 Jared Hamilton: Got it. I love that. I'm curious. So for you, was there any, when going from that, was there like things that you did like to help heal through that to where... 'Cause you're not doing that now, right? So was there things that you... 'Cause we see this a lot, like with our community and things like this. And I think a lot of people that listen to the podcast can really resonate with that where it's like, "Oh, I was doing this not so great coping mechanism and I basically just traded it for something else. But it's better, but I know I need to get to the point where I'm not using that as an unhealthy coping in general." Was there anything that you did that helped you go from taking running as that coping mechanism to things in a much better place like right now?

0:33:43.6 Beth Feraco: I think coaching for me and helping people was what really... Helping people is really what keeps me sober, I think. And the more I help people, the more just stable I feel. Yeah, helping people. So transitioning into coaching and really like building my own business and finally doing something for me because I was always someone that said they wanted to do something, but never completed it because of my alcohol. I was like the talker, not the doer. So now I'm actually, I talk and then I actually do.

0:34:14.5 Jared Hamilton: I'm sure that totally changed like, your entire identity, the way that you perceive yourself. 'Cause now like we, I think we all have this internal bullshit meter where when we have a track record of saying I'm gonna do it and then don't, we then get to the point where we stop saying and things like that. Then we kind of live in mediocrity almost. But then when you have this track record of "No, I'm a doer, I do the things that I say I do. I show up for myself." I think that changes our complete chemical makeup inside. You know what I mean?

0:34:42.4 Beth Feraco: Yeah, yeah. I hated the person that I was. I hated it. I didn't want to be the person that was the talker and not the doer. In my mind, I knew I wasn't that person.

0:34:53.2 Jared Hamilton: Got it. Was there like a moment where you were like, this is the line in the sand or was it like a slow kind of evolution if you will?

0:35:00.9 Beth Feraco: I think just when I wanted to quit drinking, I was just so fucking miserable. Like I had tried to quit drinking for a couple of years. I was like that. I think my eating disorder type kind of coincided with my alcoholism. Like I would try to quit drinking but then do the whole 30, because the whole 30 was keeping me from not drinking. Or I would do like a 14 day fast and then I knew I was doing that because then I wouldn't be able to drink. So it was like always back and forth. So just making the decision to actually be like, okay, I have a fucking problem. And if I don't quit this, I'm never going to become who I want to be. And I didn't even know who that was really at that point. I just knew that I was destined to do something greater, I just didn't know what it was.

0:35:44.1 Beth Feraco: So I was like, okay, I have to do this. And it just kind of morphed from there. And that's what I, from the video I made today about, you know, people just always asking, I don't know where to start, I don't know what to do. It's like, you just have to just do one thing. Get rid of something, even if it's like one toxic thing in your life, because that's a stepping stone where you don't have to know where it's gonna go. You just have to take that first step, like walking into the gym. You're scared. Just go in there. You don't have to know what you're doing. It's okay not to know, but at some point in your life you will start to know, but you can't not know... You can't know until you do.

0:36:15.8 Jared Hamilton: Right. I think a lot of times we're a little too attached to the outcomes and we think we have to have it figured out. And they're almost, it's actually one of the reasons I have... My two newest tattoos is I have on each wrist, I have ambition and equanimity, which I think is the magic...

0:36:30.7 Beth Feraco: Love it.

0:36:31.3 Jared Hamilton: It's the magic dichotomy because I think too often we're a little too, it feels weird to say this, but this is something I'm working on personally that I think we're a little too ambitious, a little too chasing, a little too outcome driven, a little too I have to get the thing and we're not enough equanimous where we're almost like releasing the outcome and more mentally calm and a little more neutral around like, "Hey, I'll let it happen when it's supposed to happen. I'm just going to show up." You know what I mean?

0:37:01.1 Beth Feraco: Yeah. And then it may not look like what you expect it to look like in your mind. Right? Just trusting the process and just doing the work is the most important.

0:37:10.8 Jared Hamilton: But how like... That's the thing. I feel like that's, I agree a 1000%. And I feel like people hear that and they're like, Oh, that's what I've been hearing the whole... Forever. Like, oh, trust the process. Just do the work. But I feel like people are so resistant to that. Why do you think that is?

0:37:22.3 Beth Feraco: Probably because you know, there's going to be roadblocks, and what do you do when you hit a roadblock? Do you quit or you just keep fucking going?

0:37:30.9 Jared Hamilton: Most people quit.

0:37:31.0 Beth Feraco: You know, there's been many... Yeah. There's been many roadblocks. I mean, when I was interning at the gym, for example, there was two coaches that worked there, two girls, and they did not want to see me succeed. In fact, it could have... You're always one decision away from a different life. Right? So I was getting... They would come to my classes and they were like, turn up the music. You're not giving these right cues for this exercise. In front of clients. And at the end of the class I would cry and I would tell my boss at the time, he is actually now the COO of my business, which is a whole other story.

0:38:05.5 Jared Hamilton: That's crazy.

0:38:06.8 Beth Feraco: Yeah. And I would cry, I'd be like, I don't know, I don't know if I can do this anymore. I don't think I'm really cut out for this, to be here. And, you know, and then I'm like, you know what? Fuck that. I'm going to fucking crush it and I'm gonna show these bitches. Meanwhile, they got fired. So I decided to keep going. I actually got my personal training certification because of them. And I regret it now because it was like, kind of like, well, I'm going to fucking show them 'cause they're like, "Well, she'll never be a personal trainer." Just because I didn't have the cert, but meanwhile, you know, I was interning, they're supposed to be helping me and they weren't helping me. They were doing everything to make my life miserable. But I just kept going and here I am. And actually one of them, interestingly enough, like a year or two ago, DM-ed me on Instagram and was like, "Do you think you can coach me?" And I'm like, are you fucking kidding me? No, I'm busy right now. I'm booked. So yeah.

0:38:57.0 Jared Hamilton: Wow, wow. That's crazy. I had a... It wasn't quite in that kind of container, but I had a situation kind of like that where when I first stepped out to being fully self-employed, I quit my... 'Cause whenever I went to pursue my coaching dream, if you will, it started as being a solopreneur of in-person training, right? Like I didn't have... This was before online, but I quit like my normal, like job job, by job job, I was a pizza delivery driver, and so I was working at like a Papa John's, and I was getting ready to leave. I put my two weeks in, it was my final whatever. I built like my personal training up to where I'm like, okay, I think I can leave now and just be solo doing this. And it was my last night and everyone was like, high fiving and hugs. I'm so proud of you. You're going to crush it. I'm like, cool. Except for Andy. Andy was a career pizza delivery driver. He was in his 40s and delivering pizza and he goes, you'll be back. And I go, no, Andy... Mind you, I'm not confident at all. I'm like about to start this and like go all in. And he goes, you'll be back. And I go, you know, "Andy, I don't think I will be," as my hand is like on the push bar of the door. Like I'm walking out and he goes...

0:40:10.7 Beth Feraco: Yeah. Oh, man.

0:40:11.3 Jared Hamilton: Yeah. And he goes, "You'll be back." And I go... And he was way more certain than I was. And I go, you know, Andy, I don't think so. And he goes... With all the certainty in the world, he goes, "Oh no, they all come back," and walks away. And I'm like, argh, like...

0:40:28.0 Beth Feraco: Oh my God, like, no motherfucker. I am not coming back.

0:40:30.2 Jared Hamilton: So, in the same kind of note, I put a chip on my shoulder for the next five years and grinding my face off. And then I would always take a little bit of gratification on like Friday nights. Like if my family wanted to get pizza. I'm like, oh, let me go pick it up. And I would go in there and get pizza. And he was like, and he's like... I'm like, what's up Andy? What's up Jared?

0:40:49.0 Beth Feraco: Yeah. And I think it's important for people to know that there will be people out there that want to see you fail.

0:40:53.1 Jared Hamilton: Yeah, totally.

0:40:53.8 Beth Feraco: You know what? You just have to just put the fucking blinders on and just keep doing your thing.

0:41:00.1 Jared Hamilton: Yeah, without a doubt. I'm so glad that you're so open and talk about this stuff, like with your journey and your struggles, especially like some of the alcoholism stuff. I think it's easy for someone to look at someone and like... Like your shoes and be like, "Oh, she has it all figured out. Her life is perfect. She has a successful business. She's happy every day on social media." And it's like, I think it's easy for people to get, like, think that people like you and I aren't real, with our own struggles, with our own stuff. And I think it's so important that you... I think it's so cool that you talk about that because I know a lot of people hide that kind of stuff.

0:41:29.5 Beth Feraco: Yeah. A lot of people do. You know, it wasn't as easy in the beginning to talk about it because it's such a... There's so much shame surrounding it. Like, oh, you're, you know... There shouldn't be, it's like, I should be asking you, why do you drink instead of, you know, why... You're asking me like, why don't you drink? You know, and it's also like stepping into an AA meeting. I don't think people realize that the shame that came with that, like, fuck, it took me so long to be like admitting that I have a problem. If you know, so many more people knew that it was okay to admit that you have a problem, but they keep being an alcoholic and don't get help because it's so shamed. And I feel like just talking about it and, just releasing the stigma around it is so important.

0:42:12.1 Jared Hamilton: Yeah, no, 100%. I felt that whenever I started going to therapy, I felt the same thing. I started going to therapy two years ago and I knew as soon as I... Honestly I credit Ryan a lot for this, Ryan and Rico, 'cause they were always both, both like... Ryan's been in therapy for a long time and he was like, we always talk about it and I'm like, no, I don't need it. I don't need it. And I had the stigma, like people who go to therapy are just suicidal lunatics. Right? Like that was the stigma, especially men that go to therapy. And so like, you know what? I just want to check, we're just going to do a mental health checkup and that's what I needed to tell myself. And I've been going ever since and I'm in, I felt a lot of stigma. As soon as I started posting about it on social, I would still get those messages like, what's wrong with you? Don't do it, Jared. Don't do it. And I'm like...

0:42:58.0 Beth Feraco: Oh my God.

0:42:58.1 Jared Hamilton: I'm not going to fucking off myself. Like I just took a mental health checkup and I found out there's stuff I want to work on. Like that's it. But it is hard like that, like with, I think a lot of these more taboo subjects, it makes it a little bit more difficult for sure, but I think it's really important. Do you get a lot of people like messaging you like that? Like, oh my gosh, I resonate with this a lot or, hey, I've struggled with that. Do you get a lot of those?

0:43:23.5 Beth Feraco: A lot. And a lot of people that come for coaching are either struggling or have been, are recovering.

0:43:31.3 Jared Hamilton: That's huge. On that note, I know we weren't really talking about it specifically for people who like, let's say, aren't... That do struggle with, let's say alcohol, who aren't necessarily like in a place where they're ready to like go to AA and get everything taken care of, for those that are like, let's say if they're trying to get things under wraps or like say it's not super bad, but they're like I'm seeing a trend here. I'm noticing I really need a glass of wine every night before I go to bed. I'm noticing I feel like I have to have this to cope. Do you have anything that you would suggest for people to at least start with, to get things under wraps that aren't quite ready for that big step?

0:44:03.1 Beth Feraco: Yeah. I always say, you know, start with a 30 day challenge, a 30 day... So there is no, like, don't put a time or what to say, like, this is not a for everything. 'Cause when people are like, "I quit alcohol forever," it's such a final like decision. And it seems so daunting like, "No, I can't do this forever." Okay. Well, how about 30 days? If not 30 days, what about two weeks? So, you know, do it in little baby steps and notice how you feel like during that time. Like, do you feel, are you sleeping better? Kind of like, you know, with weight loss, right? What are the biofeedback markers that you're getting from this? And just starting there. There's also a lot of online support now, just joining like, you know, sober groups or start following people on social media that are sober. I think is important. There's books. What is the book? It's called 'Quit Like a Woman' by Holly Whitaker. That's a good one. 'This Naked Mind.' So, you know, getting some books, reading, 30 day challenge, just starting there and start maybe talking about it more and being more open with your people that are close to you. Asking for support.

0:45:08.7 Jared Hamilton: Yeah, that's huge. That's such a big deal. I think I just recently finished Ed Mylett's newest book called 'The Power of One More.' And that's where like, he once talked about going into bite-sized chunks. 'Cause he talked about that with his dad was like a 35 year alcoholic. And the day that he quit was... It was, he just said just one more day. And that's where the whole concept of one more came from is like... He couldn't even do two weeks. He's like, I don't know if I'm gonna quit drinking forever. And that was the thing is when I guess Ed was little, he said, dad, are you gonna stop drinking forever? And he goes, I don't know about forever, but I'm not going to drink for one more day. And then that one more day never ended. And he's just like, all right, one more day, I'm not going to drink for the next 24 hours. And that turned into 35 years on the other side or something crazy like that. So...

0:45:50.6 Beth Feraco: Yeah, that got me through my first year. I would tell... Someone told me that exact same thing. Just tell yourself you're not drinking today 'cause you can always drink tomorrow. Kind of like with, you know, not having that eighth slice of pizza. You can always have more tomorrow. I just never have had that other one tomorrow.

0:46:06.0 Jared Hamilton: Yeah. I love that.

0:46:07.4 Beth Feraco: Just, you know, so yeah, it really helps.

0:46:09.8 Jared Hamilton: We will use that in coaching. Like when someone's like ready, like they're going through a rough time and they're like wanting to throw in the towel. It's like, you can quit tomorrow. You're not allowed to quit today. Don't quit for one more day. And then they're like, I'm ready to quit. I'm like, no, no, no, you can quit tomorrow. Like, oh, you motherfucker. But...

[laughter]

0:46:27.5 Beth Feraco: Yeah. Right. Yeah. And it sounds horrible. Like, okay, okay. Yeah. I'll quit tomorrow. You're like, no.

0:46:33.8 Jared Hamilton: Beth, this has been so fucking good. I really, really appreciate you coming on in this conversation and everything.

0:46:36.7 Beth Feraco: Yeah. It's so fun.

0:46:37.9 Jared Hamilton: Is there any other things that you're working on right now? Projects like anything like inside coaching, like you writing a book, anything do with the podcast, is there anything specific you're working on and excited about?

0:46:50.2 Beth Feraco: I am actually, well, I'm working on a partnership with Hunter who is... Okay. So Hunter, he was the owner of the gym that I coached at who actually asked me to start interning with him. He owns a gym called Hybrid Fitness, for eight years out here. And he is like transitioning into becoming like the COO of my business. So he's going to be taking on like sales, which he already kind of does now, but more of like a role of like, you know, managing coaches and all, you know, basically all the backend stuff, the tech, everything. And I'm just going to be doing, you know, advertising, podcasting...

0:47:26.4 Jared Hamilton: I love that.

0:47:26.6 Beth Feraco: All that fun stuff, but the stuff that I'm really good at. I'm not good at tech. I think it's important too, if you own a business, hand stuff off to people that know better than you in that area, you can't do all, be eight different heads and expect to do everything, you know, correctly. So that's a big, big move for me. So we're going into like meetings on Friday and discussing how that's gonna transition. So, we're also going to a conference in Arizona. Who's gonna be speaking? Layne Norton Bedros, something... Skull, do you know who I'm talking?

0:48:02.0 Jared Hamilton: Keuilian? Yeah. Bedros.

0:48:05.4 Beth Feraco: Yes. Yep. So we're doing that.

0:48:09.8 Jared Hamilton: That's so cool.

0:48:10.6 Beth Feraco: But nothing huge. I just hired another coach. So that's exciting.

0:48:15.4 Jared Hamilton: I love that. That's so exciting. I love that. That's so cool.

0:48:17.7 Beth Feraco: It is. It's super exciting.

0:48:19.2 Jared Hamilton: Do you ever think you'd be like, especially in the timeframe, like pre-COVID to like this, you like, you know, CEO of your company, have this huge team, all the success, everything like that?

0:48:28.5 Beth Feraco: No, I mean, weird. I don't want to say no. It sounds weird to say, but like I said before, I've always known I was going to do something good. I've always known I am here to like lead and teach people just not knowing what it would look like. And here it is kind of morphing into reality. And I love it. It's fucking exciting.

0:48:48.7 Jared Hamilton: That's huge, I love that so much. That's so fucking cool.

0:48:51.2 Beth Feraco: It's cool as hell to change people's lives.

0:48:55.9 Jared Hamilton: And building the machine that like keeps it going. 'Cause like that's the cool part. That's what, whenever like my business to really started to scale, where it was like, I would get excited about like me coaching someone, but now when like running a coaching team and like just the impact is at scale where it's like, oh, I can only help let's say so many people, but now all of my coaches have that roster and we're helping more people. It's huge. So...

0:49:18.5 Beth Feraco: Transitioning from coach to boss...

0:49:20.9 Jared Hamilton: Yeah. It's hard.

0:49:21.8 Beth Feraco: Is different. It is very hard. Like I'm a fucking boss bitch now. It's just so bizarre. You know, it's bizarre. I don't know. I'm learning, but like leading a team, that's fucking crazy. Like who am I?

0:49:38.2 Jared Hamilton: I was telling my wife the other day, she asked if I'm doing okay. And I just said, my leadership muscles are tired today. And that was the way I viewed it. You know what I mean? So... But yeah, that's so cool. Well, Beth, this has been awesome. Tell people where they can find you at. Plug all your stuff. If people are like, wow, I like this boss ass bitch. Let's, I want to talk... I want to find out more about her stuff. Where can people find you?

0:50:00.3 Beth Feraco: You can find me @bethferacofitness on TikTok, @bethferacofitness on Instagram, bethferacofitness.com for coaching, and Cut the Crap pod with Beth and Matt on Apple iTunes, Google, Amazon. Yeah, that's pretty much where you can find me in a nutshell.

0:50:15.8 Jared Hamilton: Hell yeah. Awesome. Well, thank you again, Beth. Thank you for giving me a second chance.

[laughter]

0:50:19.0 Beth Feraco: Oh my God. Yeah, of course. Thank you.

0:50:22.8 Jared Hamilton: So I appreciate it. This has been good. I'll talk to you soon. Okay?

0:50:25.5 Beth Feraco: Okay. Bye.

0:50:26.4 Jared Hamilton: All right. See you. And we're back. Thank you so much for listening to the entire episode today. I know if you stuck around this far, you got a lot out of the episode with Beth. So definitely go check out her stuff. Go check out her podcast, her website, her socials, connect with her. Reach out and say, "Hey, what's up? I heard you on Jared's podcast." It was great. That kind of thing. Be sure, and do all that. Show her some love. I know she came on here, got really open and really gave you guys a lot of value. So be sure and do that. Now, before you go, I definitely have some stuff for you. So if you are newer to my content and you're not quite sure where to get started with all this stuff, I have a lot for you in the description. Number one is I have my entire fat loss course called the fat loss checklist, totally for free.

0:51:13.4 Jared Hamilton: If you're like coming into this and especially the stuff that we were talking about, like with Beth, where you're like, a lot of the old school diet culture stuff, you're not sure where to get started, you're feeling overwhelmed, not sure what that one step at a time is for you. I have a free course that will change your life, and I have had thousands of people go through this and it's been a game changer. So, you definitely want to go through that. It's called The Fat Loss Checklist. Go hit the description. The other thing I have for you, whether you are new to this or you've been around for a while, but if you're not part of my community called Fat Loss Simplified, it is a big deal. Everyone needs a home base, right? You have to have a community and a support system. And I want you to have that whether you're a client of ours or not. So if you go down to the description and hit on that link, you can add yourself. I'll make sure you get accepted. This way, you're getting the help you need, getting the support that you need and getting around a group of people who get it, who are moving forward because that's so much of the power of the transformation is getting around the right community that's going to help pull you up.

0:52:14.5 Jared Hamilton: Okay. Totally free to join. Go hit the link down there to join that. 'Cause if you like this kind of content, you will love the kind of content and the community that I've built inside Fat Loss Simplified. And then, my smaller socials are down there. So if you're not following me on Instagram, TikTok that kind of thing. The other thing down there as well is a special coaching link because here's the deal. When it comes to the podcast, like you guys are my kind of people. If you're willing to listen to a 45 minute talk of me going at it with, either by myself or with somebody like this, you're my kind of people. And I really like to reward that. So if you're sitting there trying to get help and you're like, I need that extra step of guidance and accountability and support, you should absolutely apply for one-on-one coaching below. Here's the cool part, because you're coming from the podcast, I'm going to give you like $4,000 worth of stuff just completely for free, just because you're coming from the podcast. So you're going to get that for free, assuming you get accepted, but you do have to apply for coaching.

0:53:04.7 Jared Hamilton: When it comes to coaching, we don't just accept anyone with a credit card, so you can schedule your call with my team down below. And then we'll go over everything. We'll make sure that it's the right fit. We'll double check all that stuff and assuming it is, then we will go over the program with you, make sure you understand everything and then answer all your questions. But like I said, because you're coming from the podcast, you'll get like four grand worth in free stuff. And it's going to be great. Now, the cool thing is we also just got a new partner where we can now make so many things work on the financial side. I know times are tough. I know like everyone's worried about like holidays, recession, like just crazy times. So we just found a way to make our coaching as low as like 120 bucks a month, which is crazy. I am so excited to be able to help more people in more walks of life, get the help that they need. So if that's you and you're like, okay, I think I'd like to potentially see about that, hit that link below, And schedule your call with my team.

0:53:58.6 Jared Hamilton: Otherwise, I appreciate the fuck out of you. Thank you so much for being here. If you have not subscribed to the podcast on whatever you're listening to, iTunes, Spotify, Amazon, YouTube, the whole nine yards, be sure and do that and be sure and give us a review. Otherwise I love you and I will talk to you next time.

[music]

Episode Synopsis:

About Beth:

Beth has an online nutrition and strength coaching business. She got her start in fitness around 7 years ago when she quit drinking. She started working out with a friend of hers early in the morning, before her AA meetings. She eventually started working at a gym—at the front desk—and later transitioned into coaching and got a nutrition certification and personal trainer certification.

Right before covid, she had been thinking about starting an online coaching business, which she threw herself 100% into once covid hit.

Beth decided to participate in an online fitness business mentorship program and part of that included a challenge to post every day on TikTok—where she quickly ended up going viral—and she hasn’t stopped since.

Beth also has a top trending podcast called Cut The Crap with Beth and Matt. Actually having met through TikTok due to her consistent posting and the community she had been building, the two of them started collaborating on content, eventually creating a podcast together.

Overcoming Struggles:

Beth believes that the majority of people simply don’t believe in themselves. They have tried, failed, and have a history of doing things in an unsustainable way. To help clients overcome this self-doubt, Beth likes to start them with something they know they can achieve and build from there.

She gives them one thing to focus on so they can build momentum—even something very small and simple—so they can just start to accumulate wins.

Small steps, big results.

Beth finds that many people struggle hard with the scale and fear foods. She likes to have people do things like eat that food every day, track it, fit it in with their calories, and see firsthand that it’s not something to be afraid of.

When it comes to the scale, sometimes the tactic will be to weigh yourself every day or not weigh at all. There is no single “weigh-in day.”

Jared similarly tells people that it needs to be “every day, or not at all” when it comes to weighing yourself.

When people ask him why, he points out that once a week, once a month, or “whenever you feel fat,” is not giving you context and relative data.

Beth believes that people don’t understand the science behind the scale and why weight fluctuates.

She has found that people struggle with past identities and prior tactics where they may have been doing something unhealthy, but they have convinced themselves that they were happy.

Beth also believes that thoughts dictate actions—so to change the things you're doing, you have to change your thinking.

Beth and Sobriety:

When Beth quit drinking she threw herself into running—sort of as a replacement for drinking. She felt like running was as hard as quitting drinking, so she pushed herself to run a lot.

She does think that running played a huge role in getting her through that first year of quitting drinking. She would run all the time, but not in a healthy way—she had shin splints and plantar fasciitis—but she learned from that and now only runs occasionally.

For Beth, helping others is what keeps her sober and what helped her stop using running as a coping mechanism for not drinking.

When she was drinking, she would talk, but not follow through, and she didn’t like herself. She was miserable.

She had tried to quit drinking—and failed—typically using things like a 14-day fast as a replacement for drinking.

She got to the point where she was fed up with the way she was, knew she was meant for more, and needed to make the decision. She didn’t know who she wanted to be, but she knew she needed to do something.

When people tell Beth they don’t know where to get started, she emphasizes that you just have to take that first step—if you’re scared of the gym, you just have to go in there. It’s okay if you don’t know what you’re doing because you’ll learn in time.

Releasing Outcomes:

Beth and Jared both agree that trusting the process and just doing the work is essential, but many are resistant to letting go of outcomes because there will be roadblocks and frustrations along the way—leading many to quit.

When Beth first started interning at the gym, there were two women she worked with who were very critical of her and did not want to see her succeed. Instead of helping Beth succeed, these two made life harder for her. Instead of throwing in the towel and quitting, however, Beth persevered.

Advice for those struggling:

Beth suggests doing 30-day challenges, finding online support groups, and talking to those close to you. Whether it's alcohol or something else, find support, do challenges, and talk about it—take small steps.

The concept of today being “just one more day” of sobriety and then telling herself the same thing the next day and the next day kept her going through the first year of recovery.

Beth did not know what her life would look like before she got started, but she believed she was meant for more and has built a new, still evolving life for herself.